The Sandcastles Analytics Dashboard is now publicly available!

Today, we’re introducing our most powerful feature yet…the Sandcastles Dashboard.

Dashboard gives you an advanced look into what’s working on your social channels and makes proactive suggestions for exactly what/how to make next.

Think of it like the Content Strategist you’ve always wanted, instantly accessible through Sandcastles.

Once turned on, every time you log into Sandcastles, this is what you’ll see…

Here’s a quick breakdown of the core features…

Personal Analytics

The top half of the dashboard gives you a live look into performance across all of your verified channels. You can easily analyze one channel at a time or your entire audience collectively.

You can view your total following, followers gained, views, and posts across any time period, and hover on the charts to see exactly which videos drove outlier performance.

On the right hand side, we’ve rebuilt Youtube’s “1 of 10” feature, but designed for social media. This shows you exactly how well your latest video is performing relative to your last 8 posts.

Whenever the “Refresh” button is blue, press it and it will pipe in your latest real-time stats.

This is one of the cleanest ways to see all of your social performance in one place, without overloading you with the stats that don’t move the needle.

Content Strategist

As you scroll down, you’ll see the Content Strategy section. This is the most valuable thing we’ve ever built.

Every week, Sandcastles will automatically run a deep analysis on your most recent videos (up to your last 50) for each verified channel.

Based on the performance, your Content Strategist will parse out the topics, formats, hooks, and scriptwriting techniques that are best and worst performing across your channel.

If you click on any of the categories, you’ll see a breakdown of each one with tactical suggestions for what exactly is/isn’t working.

Uncovering and studying these hidden patterns is the most important exercise I run on my own channels. This is my secret sauce for why I’m able to grow so fast. Now, that sauce is fully automated and available for all users.

Using the Export button, you can export your Content Strategy report and drag it into any AI tool to ask follow up questions with the data. 

If you use the Sandcastles MCP, you can now simply ask Claude, “get my latest personal analytics insights report from Sandcastles” and it will pull it in so that you can run more advanced analysis.

Also, here’s a pro-tip for getting the most out of the recommendations:

• If the Content Strategist suggests certain Formats are working best, you can view other top examples of that format in the Collections tab

• If the Content Strategist suggests certain Hooks are working best, you can view other top examples of that hook type in the Hooks tab

Your Content Success Formula

Based on the winning topics, formats, and hooks on your channel, we created a widget that gives you a recipe for future content.

You can hit shuffle to create infinite combinations. These can serve as suggestions for exactly what to make next based on your data.

Diff Analysis

Lastly, in the bottom right of the dashboard (the right side of the image above), you’ll see a section that shows up once you have multiple Content Strategy Reports generated.

This analyzes the differences in insights over time as your channel changes.

The goal, for maximum growth, is to look at the recommendations from your first insights report, use it to iterate the next batch of content, and then verify that those changes worked effectively over time.

The diff report tells you what to double down on, what to stop doing, and a few nonobvious patterns to watch out for.

This means that the longer you let the dashboard run reports on your channel, the more dialed and informative the suggestions will become.

How to Access The Dashboard

To activate the Dashboard, follow these steps:

• Log into sandcastles.ai

• Go to Settings → Profile → Enable Personal Analytics Dashboard

• Verify your social profiles (instructions for verification here)

• Go To Dashboard Tab (insights will populate and the first report will process instantly)

If you want to see a deep dive explaining every button/feature on the Dashboard and how I’m using it to grow faster, click here.

If you have any questions, we’re here to help you grow faster, so let us know!

Lots more coming soon 🫡

PS — By now, you can probably tell that we will stop at nothing to make sure our users dominate on social media. If you’re ready to join, click here